From left: Karen Wazen and family; Shayma Sabry modelling the New Balance Ramadan 2025 Collection.To launch its first-ever region-specific Ramadan 2025 Collection, thoughtfully curated by local stylists, New Balance invited influencers, media and retail partners to a first-look to a fashion show celebrating the region’s cultural heritage at the Bab Al Shams resort.
Along with the fashion show, the event included several activations, allowing guests to immerse themselves in New Balance’s spirit of Ramadan. These included a ‘Moonlight Ritual’, a ‘Reflections of Legacy’ greenhouse, a personalised t-shirt booth and a charm station where attendees could customise their New Balance pieces with bespoke charms.
The grand finale gathered guests around a beautifully designed runway that showcased
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