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Shantelle Nagarajan
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Industry Snapshot: ‘Leaders must avoid complacency as technologies evolve’

Shantelle Nagarajan
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In this Industry Snapshot, Merkle's Andreas Skopal, shares his thoughts and advice to leaders, on the digital ecosystem for the year ahead.

leadersAndreas Skopal, CEO - MENA, Merkle

Merkle’s Andreas Skopal shares his top learnings from 2024, advice for leaders in the year ahead and what his team plans on implementing as best practices for the year ahead in this Industry Snapshot.
What are the top lessons from 2024 that we’re taking into 2025?
2024 was a coming-of-age era for Merkle, where we brought our full-service offering to market. We learned the critical importance of agility and adaptability in our strategies. The rapid evolution of consumer preferences and technology highlighted the need for continuous innovation.
Moving into 2025, we’ll carry forward our commitment to leveraging data-driven insights, ensuring we remain responsive to market dynamics while enh


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Tags:Andreas Skopalclient feedbackdigital ecosystemdigital marketingIndustry snapshotleadersROI
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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