AGENCY BIO

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading non-profit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty and promotions drive improved marketing results and competitive advantage.

Head of agency: Andreas Skopal, Managing Director, Merkle MENA

AWARDS: MENA Search Awards – Agency of the Year (2021, 2022), Most Innovative Campaign, Best Use of Data, Leader in Everest Group PEAK Matrix® for Marketing Services