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Campaign Middle East
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Hiba Faisal
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Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Hiba Faisal
posted on

Brands for Less' latest campaign, The Agent, offers audiences an inside look at the sourcing process behind the brand.

From left to right: Ajmal Poyyakkara Mahamood – Creative Producer, Gregory Köfer – Director, Valroy Mascarenhas – BFL Media Team Lead

Brands for Less’ latest campaign, The Agent, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offers audiences an inside look at the sourcing process behind the brand. The campaign aims to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality.

Inspired by playful storytelling, the campaign adopts a James Bond-style narrative, portraying Brands for Less agents as experts in sourcing products


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Tags:Ajmal Poyakkara MahmoodBrands For LessDubaiNinja Media ProductionsPixojam Virtual Production StudioThe Agent
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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