Kiran Jay Haslam, CMO, Diriyah Company on the year ahead for human-centric marketing.
At this time of year, many of us stop for a second and suddenly realise that our good intentions for a set of New Year’s resolutions have already fallen by the wayside as we toil in our day-to-day reality.
So, considering that, let’s look at a few principles that can have real impact in what we do in 2025. But, first,
a bit of perspective.
There can be no doubt that as we move deeper into this decade, we are witnessing a shift in where great marketing ideas and innovation are born, developed and implemented. AI is no doubt going t
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