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Shantelle Nagarajan

posted on Feb. 03, 2025 at 12:29 pm

Saudi Focus: A bold new era for marketing in the Kingdom

Shantelle Nagarajan

posted on Feb. 03, 2025 at 12:29 pm

Petromin’s Hussein M. Dajani explains why KSA is a fertile marketing oasis for those who implement new key trends through 2025.

Petromin Corporation’s Hussein M. Dajani explains why Saudi Arabia is a fertile marketing oasis for those who dare to innovate, engage and implement new key trends through 2025.
As Saudi Arabia continues its transformation under Vision 2030, the Kingdom’s marketing landscape is poised for both exhilarating opportunities and significant challenges.
In 2025, Saudi Arabia will not be a static market but one in constant motion – a place where technology, culture and consumer expectations are evolving at an unprecedented rate. For marketers, the coming year offers a new unique chance to innovate, disrupt and redefine t

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Tags:AI-driven marketing experiential marketing Hussein M. Dajani Hyper-personalisation innovation marketing Petromin Corporation Saudi Arabia SaudiFocus social commerce society sustainability Vision 2030

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.