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posted on Jan. 23, 2025 at 12:31 pmJan 23, 2025

CDP users reveal advantage with AI, first-party data, real-time data management

posted on Jan. 23, 2025 at 12:31 pmJan 23, 2025

Study reveals enterprises with CDPs achieve faster AI deployment with superior data quality, while non-CDP users struggle with data wrangling and compliance

As global data privacy regulations continue to evolve, enterprises whose employees use customer data platforms (CDPs) are gaining a significant competitive edge over others who don’t, specifically in terms of first-party data strategies, privacy and compliance advantages.

More than 90 per cent of customer data platform users expressed confidence in handling changes to data privacy regulations, compared to 76 per cent of non-CDP users, while 68 per cent of users increased investment in first-party data strategies as a result of shifting privacy regulations, according to the latest report released by Tealium titled The Future of Customer Data: AI, CDPs, and Real-Time Data.

The 2025 F

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Tags:AI Artificial Intelligence customer acquisition customer data customer data platforms customer retention data management first-party data Future of Customer Data Jeff Lunsford Privacy real time data regulations Tealium

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.