posted on Jan. 22, 2025 at 2:04 pm

Education marketing in the UAE: From clicks to classrooms

posted on Jan. 22, 2025 at 2:04 pm

Synergy University Dubai's Lada Belonosova writes on the ways in which marketing for the education sector is evolving in the UAE.

Lada Belonosova, Head of Marketing and Project Department , Synergy University Dubai writes on the ways in which marketing for the education sector is evolving in the UAE.

In today’s rapidly evolving educational landscape, traditional methods of marketing and student engagement have taken on a new dimension. The UAE, with its forward-thinking attitude and technological innovations, is at the forefront of blending digital marketing with real-world educational experiences.

According to reports, the UAE’s education market is expected to expand by 8.5 per cent from 2025 to 2030. Educational brands in this region are incr

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.