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posted on Jan. 20, 2025 at 12:30 pmJan 20, 2025

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

posted on Jan. 20, 2025 at 12:30 pmJan 20, 2025

In line with the AROYA Cruises' core identity, the sonic identity uses Arabic instruments such as the oud and ney flute, weaves in natural sounds of waves and birdsong, and embodies Saudi heritage with a contemporary feel.

MassiveMusic Dubai, a Songtradr company and a music creative agency in the Middle East, has kicked off the new year by delivering a music and sound identity for Saudi Arabia’s AROYA Cruises, a Public Investment Fund (PIF) company,

The custom-made sonic branding blends the sounds of traditional Saudi Arabian culture with contemporary notes to create a music identity that resonates with Middle Eastern and international audiences.

In line with the brand’s core identity and mission, the sonic identity captures AROYA Cruises’ Remarkably Arabian brand essence, and supports Vision 2030’s tourism strategy to promote Saudi Arabia as a leading, global tourist destination.

The sonic identity

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Tags:Abdul Majeed Abdullah Al-Nassr Football Club Arabic instruments Aroya Cruises Culture Ghada Marghalani MassiveMusic Dubai music creative agency ney flute oud Pierre Carnet Remarkably Arabian Saudi Arabia Saudi artist sonic branding tradition

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.