I took a trip down memory lane recently. I remembered Xs (read ‘exes’) whose only flexes were that they were tall; a guitarist (living with his parents); and a doctor (who loved his poetry).
I may have forgotten, but my therapist has not. This is not a story of my exes, although I would love to get into that too. It would make for a stellar TV show.
Today, however, is about the Xs that we as marketeers toy with daily. Some we forget, some we hold dear, some we have lasting trauma from. I’m no therapist but I am here, wanting to talk to you about embracing these various Xs – or – experiences.
Successful brands understand that experience isn’t siloed; it’s a cohesive ecosy
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