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posted on Jan. 15, 2025 at 12:08 pmJan 15, 2025

Publicis Groupe Middle East appoints Dyala Badran as Chief Content Officer

posted on Jan. 15, 2025 at 12:08 pmJan 15, 2025

Dyala Badran will lead the Groupe’s content practice, overseeing strategy, innovation, and scaled delivery across platforms, driving solutions for clients through dynamic and data-driven content ecosystems.

Dyala Badran, Chief Content Officer – MENA, Publicis Groupe Middle East

Publicis Groupe Middle East has appointed Dyala Badran as Chief Content Officer for the MENA region.

In this role, Badran will lead the Groupe’s content practice, overseeing strategy, innovation, and scaled delivery across platforms, driving solutions for clients through dynamic and data-driven content ecosystems.

Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said “Dyala’s appointment comes at a pivotal time as content increasingly sits at the heart of our clients’ success. With her proven expertise and a vision that alig

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Tags:Bassel Kakish chief content officer Collaboration content Content creation data-driven content ecosystem digital Dyala Badran Engagement innovation media MENA outcomes Publicis Groupe Publicis Groupe Middle East Strategy

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.