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Continental Tires launches their ‘Moments of Trust’ campaign

Continental Tires latest video campaign, titled ‘Moments of Trust,’ is an emotional exploration of trust during pivotal moments in life.

Continental Tires latest video campaign, titled ‘Moments of Trust,’ is an emotional exploration of trust during pivotal moments in life. The campaign went live on 6th January 2025, with a series of short films posted across Continental Middle East’s social media channels and will be supplemented by influencer marketing campaigns for the first half of the month.

The campaign features heartfelt videos that capture the figures and situations that we trust across various stages of life. Small moments such as learning to ride a bike, taking the school bus, and manoeuvring a wheelchair celebrate the essential role trust plays. These moments are intertwined with the subtle presence and rel


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.