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posted on Jan. 09, 2025 at 8:11 amJan 9, 2025

How the GCC is ‘leading the global travel narrative’

posted on Jan. 09, 2025 at 8:11 amJan 9, 2025

Zenith ME's Toseef Butt reveals an engine of transformation, an economic and brand catalyst, and challenges that need to be addressed in 2025.

The Gulf Cooperation Council (GCC) has emerged as a dynamic force in the global travel and tourism industry. Anchored by visionary leadership, monumental infrastructure investments, and a strategic embrace of global sporting events, the region is reshaping its identity as a premier global destination.

Nations such as the Kingdom of Saudi Arabia, the UAE, and Qatar are leading this charge, collectively elevating the GCC’s profile as a hub for cultural, leisure, and sporting tourism.
An engine of transformation
In 2023, the GCC’s travel market reached $91bn in gross bookings, reflecting a 13 per cent year-over-year growth – a clear testament to the region’s resilience and adaptability in the fac

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Tags:AlUla Burj Khalifa catalysts Dubai Expo City eco-tourism FIFA World Cup 2034 bid GCC heritage KSA KSA Vision 2030 Louvre Abu Dhabi NEOM Qatar Qatar National Tourism Sector Strategy Saudi Arabia sporting events The Red Sea Project Toseef Butt tourism transformation Travel UAE Zenith ME Zenith Middle East

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.