Irina Tatarinova, Brand Director at Flowwow on marketing tactics for 2025.
With digital advertising spend currently skyrocketing to a staggering $25.5bn in the MENA region, brands are facing a unique marketing opportunity and challenge in 2025.
As competition intensifies, standing out from the crowd is crucial — here come the costs on personalisation, influencer marketing, wow-campaigns, and ‘brandformance’.
Shift from performance to brand
In 2025, we’ll be witnessing a more holistic approach that prioritises brand building rather than a focus on pure performance marketing.
Brandformance is all about a stronger con
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