posted on Dec. 19, 2024 at 10:58 amDec 19, 2024

Multimedia: The new face of brand media in the MENA region

posted on Dec. 19, 2024 at 10:58 amDec 19, 2024

Key drivers in MENA's brand media landscape, Multimedia solutions were used all throughout 2024, and is expected to pick up in 2025.

Ilya Balakin, Head of the Creative Department and Partner at Sila Sveta.

Multimedia solutions—blending cutting-edge technology with innovative storytelling—are key drivers in MENA’s brand media landscape, shaped by digital advancements and evolving consumer behaviours.

Interestingly enough, brand launches, also known as special campaigns, are increasingly becoming part of the entertainment market, with their revenue projected to reach 46 per cent of total revenues by 2024, a 3 per cent increase that outpaces global trends.

As new technologies advance, branding campaigns are becoming highly targeted to audience emo

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the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.