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Shop to Save: Unilever’s sustainability campaign

"A Great Deal for Everyone" is turning everyday purchases into meaningful climate action

Unilever’s month-long initiative, “A Great Deal for Everyone,” aimed to restore 6,000 mangroves while educating consumers on the importance of mangrove restoration

While 97 percent of people worldwide want to live more sustainably, only 13 per cent are able to do so, according to the Kantar Sustainability Sector Index (2022). This striking gap between intention and action underscores the need for innovative solutions to sustainability.

As a result, Unilever’s month-long initiative, “A Great Deal for Everyone,” becomes more than a promotional campaign; it’s a rallying call for sustainable action. In partnership with LuL


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.