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Shop to Save: Unilever’s sustainability campaign

"A Great Deal for Everyone" is turning everyday purchases into meaningful climate action through mangrove restoration.

Unilever’s month-long initiative, “A Great Deal for Everyone,” aimed to restore 6,000 mangroves while educating consumers on the importance of mangrove restoration

While 97 percent of people worldwide want to live more sustainably, only 13 per cent are able to do so, according to the Kantar Sustainability Sector Index (2022). This striking gap between intention and action underscores the need for innovative solutions to sustainability.

As a result, Unilever’s month-long initiative, “A Great Deal for Everyone,” becomes more than a promotional campaign; it’s a rallying call for sustainable action. In partnership with LuL


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