Sophie Hansom, Marketing Manager at Espace Real Estate on how social media is driving Dubai’s real estate industry.
Attention is everything – with social feeds overflowing with content, you need to make an instant impact in the first three seconds, or you’ve lost the viewer. The real estate industry has experienced a massive transformation with the emergence of social media. Unlike traditional advertising methods with limited reach, social media platforms have revolutionised how properties are marketed and sold, allowing sellers to reach a global audience with just a few clicks.
One of the main reasons for social medi
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