https://www.youtube.com/watch?v=WNnmUHzIKpw&list=PL-329OGNzglyza5QKaETUeKvQlqyeYHj6
7X, formerly known as Emirates Post Group, has launched its latest ‘The Maestro’ campaign, spoofing the creative process and taking a humorous route to communicate its recent rebrand to new audiences, particularly the youth in the region.
For this campaign, 7X has partnered with rising Emirati comedian Abdulla Almamari and Emirati artist Maitha Mohamed to get one point across, which in Mohamed’s words are, “People need to know that Emirates Post Group is not only rebranded to 7X, but that 7X is the parent company under which lie four entities, including Emirates Post, shipping and delivery services company EMX
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