McCann Health transformed motorcycle maintenance into a message about men’s health priorities.
In a creative twist on men’s health advocacy, McCann Health, in partnership with Harley-Davidson, L’Oréal Paris, and the Enigmas Motorcycle Club, launched the “Check Your Ride” campaign to raise awareness around prostate cancer and the importance of early detection. Timed to coincide with Movember, the annual awareness month dedicated to men’s health, the campaign transformed motorcycle maintenance into a message about health priorities.
The campaign kicked off with a morning ride through Dubai, culminating a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
