“‘What’s the fuss’ marketing isn’t just about breaking the internet; it’s about breaking the monotony,” writes Mike Khouri, Founder and CEO at Tactical.
Let’s face it – our attention spans are shorter than a TikTok dance. With everyone scrolling, skipping, and swiping, brands need to do more than just show up; they need to stop the scroll.
Enter ‘what’s the fuss’ marketing. The art of creating bold, surprising content that grabs attention, sparks conversation, and makes your brand the star of every group chat.
But here’s the twist: it’s not just about going viral; it’s about being memorable, rela
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