Mo Salah in a still from Visa’s ‘Small Steps are Never Taken Alone’.
Visa has launched a campaign titled ‘Small Steps are Never Taken Alone’ across the Middle East and North Africa. The spot features Liverpool Football Club and Egyptian national team footballer Mo Salah.
In a slow-motion pan shot that zooms out from a close-up of Salah, the footballer is captured surrounded by emotionally charged fans celebrating Liverpool’s 2019 win of the UEFA Champions League.
Salah’s journey from a village in northern Egypt to global sporting fame exemplifies perseverance and determination. His growth mirrors Visa’s belief that succes
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