posted on Nov. 25, 2024 at 8:57 am

Optimising e-commerce strategy during peak sales periods

posted on Nov. 25, 2024 at 8:57 am

mFilterIt's Debsena Chakraborty writes on optimising e-commerce strategy on marketplaces during the sale season.

Debsena Chakraborty, VP Business Development MENA, mFilterIt writes on optimising e-commerce strategy on marketplaces during the sale season.

Marketplaces like Amazon and Noon are critical platforms for e-commerce during peak sales periods, such as White Friday, Yellow Friday or holiday seasons.

These platforms provide vast customer reach, but the competition necessitates a well-optimised strategy.
Prepare inventory strategically
E-commerce strategy should be driven by an analysis of past sales data to forecast demand accurately and stock up on popular items.

Overestimating can lead to unsold stock, while undere

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.