Svenja Maltzahn, Founder of Sumea Social shares a step-by-step guide to launching a corporate influencer programme.
Businesses are increasingly realising that their strongest brand advocates are already part of the team.
Employees who are genuinely proud of where they work and what they do can be powerful voices, connecting with audiences in ways traditional advertising simply can’t. By building a corporate influencer program, companies tap into this potential, empowering their people to share insights, values, and moments that humanise the brand.
This shift is part of a larger trend where consumers—and c
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