Leandra Meintjes, CEO of PROVEN 360
The world is changing, and everything we do online is for the sake of the algorithm – to drive ROI, push our content and be visible. Algorithms have become inescapable, and they decide what we see, click, and even believe. Social media platforms, search engines, and ad networks are constantly evolving to favour certain behaviours, formats or trends.
While designing content purely to “please the algorithm” and chase likes, views, or engagement metrics can be tempting, at the heart of all those numbers are people. Regardless of how powerful algorithms become, if your content do
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
