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Impact BBDO to host ‘how-to-submit’ session for Cannes Lions’ See It Be It programme

Successful applicants for See It Be It also get a fully funded trip to Cannes Lions, including accommodation and travel. They also receive an all-access Festival pass, so they can access every stage and session.

In collaboration with the Cannes Lions International Festival of Creativity, Impact BBDO will host a free online information session to guide applicants and answer questions about how to submit applications for the Cannes Lions’ See It Be It 2025 talent programme.

Founded in 2014 by Cannes Lions, See It Be It is a women-focused programme that aims to create equal opportunities for all in the creative industry – accelerating careers to work towards gender equality. The initiative’s goal is equal numbers, across genders, across all levels of seniority.

Successful applicants attend a four-day learning programme that includes mentorship, masterclasses with industry leaders, backstag


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.