Logi5, a new digital advertising platform, has launched in the UAE. It promises to revolutionise how brands engage with their audiences by using advanced location intelligence and predictive analytics.
The platform offers data-driven solutions designed to help brands create a lasting impact.
Recognising the need for advertising solutions that cut through the noise and connect with diverse audiences in the fast-growing digital market of the UAE, CEO and Founder, Gulrez Alam, launched the ad tech service with the aim of transforming the region’s advertising landscape.
Logi5 has not limited its resources to just the UAE. The digital advertising platform has launched simultaneously in Singapore and India. Alam said that this strategic entry into three markets “reflects Logi5’s strategy to establish a presence in high-growth, digitally advanced markets.”
To cut through the noise, Logi5 claims to integrate location intelligence, predictive modeling, and cross-device targeting to deliver seamless, multi-touch advertising experiences.
Its access to global and regional first-party data partnerships strengthens its ability to deliver highly relevant, real-time ads tailored to target audiences across the UAE and beyond.
“Logi5 leverages data from unique devices and strategic location data partnerships to create a comprehensive understanding of audience behavior,” said Alam. “By integrating insights from mobile signals, app usage, connected devices, and geofencing data provided by partners, Logi5 builds a unified view of the audience across touchpoints,” he explained.
The ad tech service uses advanced AI and machine learning models to analyse a variety of data points. “These include location data, user behavior, time of day, and historical patterns to predict audience needs,” Alam explained.
“The platform is able to identify high-intent moments for engagement, ensuring campaigns are both precise and impactful,” he said. The platform is currently being offered as a managed service to large advertisers across the three markets.
