Basel Hijazi, Marketing Lead, Saudi & Retail, Google – MENA on the consumer landscape in Saudi Arabia.
In Saudi Arabia, a fascinating shift is under way in consumer behaviour as the country experiences rapid development and transformation. To better understand consumer trends in Saudi Arabia, Google conducted research in partnership with Ipsos and performed an internal analysis. The findings were presented at Google’s Accelerate Saudi event earlier this year.
Time: the rise of leisure
In recent years, we’ve observed a consistent trend of more time being dedicated for leisure activities in Saudi, especially as more ent
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