Oleg Egorov, CMO at Flowwow on key challenges faced within performance marketing.
As advertising costs continue to rise, global digital ad spend will increase 8.4 per cent in 2024, and privacy regulations tighten, it’s becoming increasingly difficult for marketers to stand out and drive results. Oleg Egorov, CMO at Flowwow, offers valuable insights into the key challenges facing performance marketers in the MENA region.
1. Rising costs and increasing competition
The growing popularity of performance marketing channels like Google Ads and Facebook Ads has led to a significant increase in the cost of clicks and convers
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