Advertising Featured Insights

posted on Nov. 08, 2024 at 2:13 pmNov 8, 2024

‘A powerful tool cutting through the digital noise’

posted on Nov. 08, 2024 at 2:13 pmNov 8, 2024

Hills Advertising's Sami Al Mufleh shares his take on cutting through the digital noise, measuring effectiveness and the attention economy with DOOH.

Hills Advertising’s Sami Al Mufleh shares his take on cutting through the digital noise, measuring effectiveness and the attention economy with DOOH.
The out-of-home landscape in the Middle East has not only remained resilient, but continues to dominate the marketing mix as a highly effective channel of advertising. Currently being disrupted by dynamic digital billboards, this sector has welcomed not only enhanced measurement capabilities, but also creative and operational efficiencies.
In an interview with Campaign Middle East, Sami Al Mufleh, Founder and CEO of Hills Advertising, discusses all this and more as he offers a

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Advertising Attention Economy digital billboards digital noise DOOH OOH Sami Al Mufleh

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.