Industry Snapshot: How Hypermedia champions DOOH precision

posted on Nov. 07, 2024 at 12:25 pmNov 7, 2024

Philip Matta, CEO of Hypermedia, reveals the strategy behind its use of technology and AI in its digital out-of-home offerings.

Philip Matta, CEO, Hypermedia.

Campaign Middle East speaks with Philip Matta, CEO of Hypermedia, to understand the strategy behind the outdoor advertising provider’s digital out-of-home (DOOH) offerings.
Hypermedia is at the forefront of DOOH innovation. Can you share more about how you’re utilising AI and technology to transform your network and empower advertisers?
We pride ourselves on being pioneers in DOOH innovation, particularly when it comes to leveraging AI and technology. Our network, powered by a cutting-edge tech stack, enables us to offer something unique in the region—real-time audience targeting and AI-

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.