Philip Matta, CEO, Hypermedia.
Campaign Middle East speaks with Philip Matta, CEO of Hypermedia, to understand the strategy behind the outdoor advertising provider’s digital out-of-home (DOOH) offerings.
Hypermedia is at the forefront of DOOH innovation. Can you share more about how you’re utilising AI and technology to transform your network and empower advertisers?
We pride ourselves on being pioneers in DOOH innovation, particularly when it comes to leveraging AI and technology. Our network, powered by a cutting-edge tech stack, enables us to offer something unique in the region—real-time audience targeting and AI-
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