‘Zero-cost’ campaign boosts tourism to Comoros

posted on Nov. 13, 2024 at 3:59 pm

VICE Arabia creates a witty and compelling 'zero-cost' shoot campaign to introduce UK residents to the Comoros Islands.

VICE Arabia’s campaign for VisitComoros.org featuring edited screenshots of weather reports from the Comoros Islands.

Dubai-based creative agency VICE Arabia developed a campaign this summer to drive tourism to the Comoros Islands for its client VisitComoros.org.

The campaign was targeted towards audiences in the UK, where it ran across the UK’s Met Office Weather website.

The team were inspired to offer UK residents an alternative to the drearily bleak weather reports the UK witnessed over the summer, by offering a vacation to the sunny sands of the Comoros Islands.

They did this by displaying screensho

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.