1) Should we be concerned about ad fraud?
Most concerns about advertising are about the impact of advertising on the public – and quite right too. Advertisers themselves are always thought to be the potential villains rather than the potential victims. Until recently, the only exception to this has been the invisible poster. There are so many niceties and nuances about advertising that expecting absolutely everyone to be in absolute agreement on any one viewpoint is nearly always doomed. But surely no-one could disagree with this: a poster, so designed and so positioned that nobody, not even those with the keenest sight and with time on their hands to pause and peer, can determine the brand
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