Industry snapshot: A look into Al Arabia’s move into Dubai

posted on Oct. 28, 2024 at 5:00 pmOct 29, 2024

“The move towards digital advertising reflects our commitment as a new entrant into the Dubai market,” says Al Arabia's Jalal Khanfour.

Jalal Khanfour, Chief Commercial Officer, Al Arabia discusses the advertising company’s expansion into Dubai.
Al Arabia has been a leading outdoor solutions provider since 1983, offering clients expertise across a multitude of platforms and disciplines.
The company has invested in companies across the entire media funnel, Arabian Contracting Services Co. and has announced that its UAE sector’s Al Arabia OOH Digital Company has been granted the rights to outdoor billboards in Dubai worth more than $142 million (AED 522 million).
The total number of advertising billboards is 350+, which are in various areas in the emirate

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Advertising Al Arabia DOOH Dubai growth Jala Khanfour OOH SaudiFocus

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.