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New app to offer retailers real-time data into student purchasing trends

Smartpocket offers students exclusive discounts on popular retailers relevant to them, and offers retailers an analytics dashboard, delivering real-time data and insights into student purchasing trends.

Two ambitious young entrepreneurs Najib Mikati, a senior at the American School of Dubai, and Naji Faqihinejad, a freshman at George Washington University, are due to launch an app called Smartpocket in November, which will provide retailers with an analytics dashboard, delivering real-time data and actionable insights into student purchasing trends.

The app was designed to serve both students and retailers. For students in the UAE, the app is designed to help them save money, by providing exclusive discounts and smart savings services tailored specifically for them.

For retailers, the app will offer a dashboard that allows retailers to better understand the preferences and habits of th


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.