Two ambitious young entrepreneurs Najib Mikati, a senior at the American School of Dubai, and Naji Faqihinejad, a freshman at George Washington University, are due to launch an app called Smartpocket in November, which will provide retailers with an analytics dashboard, delivering real-time data and actionable insights into student purchasing trends.
The app was designed to serve both students and retailers. For students in the UAE, the app is designed to help them save money, by providing exclusive discounts and smart savings services tailored specifically for them.
For retailers, the app will offer a dashboard that allows retailers to better understand the preferences and habits of their younger customers, enabling more targeted marketing efforts.
“We set out to build something that truly benefits students,” said Najib Mikati, co-founder of Smartpocket. “With Smartpocket, students don’t just save money on daily purchases; they also learn the value of financial responsibility along the way.”
After 18 months of development, Smartpocket is ready to hit the market in November, offering students aged 12 to 25 a powerful tool to make the most of their spending.
By subscribing to the app, students can unlock instant discounts across a vast network of popular retailers, from fashion and dining to electronics and more, simply by verifying their student status with a school or university ID.
“Through Smartpocket, retailers gain direct access to the youth demographic, helping them engage more effectively with this key audience,” Naji Faqihinejad, co-founder of Smartpocket, said.
With an intuitive, user-friendly interface, Smartpocket is designed to be a savings companion for the tech-savvy youth. As the app launches in November, students can look forward to exclusive discounts on essentials and experiences they care about most, from fashion to electronics, dining, and more.
