Al-Futtaim Honda sheds light on ‘The Breakdown’ that matters

posted on Oct. 14, 2024 at 12:07 pmOct 14, 2024

Al Futtaim Honda launches 'The Breakdown' in recognition of World Mental Health Day.

A still from Al-Futtaim Honda’s ‘The Breakdown’

In recognition of World Mental Health Day, Al-Futtaim Honda, in partnership with Memac Ogilvy, has launched a social campaign highlighting the well-being of those behind the wheel.

The campaign aims to serve as a reminder that sometimes ‘the breakdown’ is not under the hood, and urges individuals to pause, reflect, and prioritise their mental health.

“In this campaign, we depict breakdowns in a way everyone recognises—a familiar, everyday disruption. But the subtle twist at the end reveals a deeper truth: mental health often takes the last priority,” said Faraz

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Tags:Al-Futtaim Campaign creative Honda well being World Mental Health Day

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.