fbpx
Campaign Middle East
العربية
BrandsCreativeDigitalFeaturedMarketingNews
Anup Oommen
posted on

EMSTEEL rebrand focuses on sustainability, transformation beyond ‘colours and logos’

Anup Oommen
posted on

"We've made significant efforts to ensure that this transformation isn't just about new colours or logos," Eng. Saeed Ghumran Al Remeithi, Group CEO, EMSTEEL, said.

EMSTEEL, the UAE’s largest publicly listed steel and building materials company, which was previously referred to as Emirates Steel Arkan, has spoken to Campaign Middle East about the strategy behind its complete rebrand.

Part of a broader brand strategy to accelerate its operational transformation and extend its global presence, the new brand identity and operating model were officially launched at an event in Abu Dhabi attended by high-ranking dignitaries and more than 400 customers, partners and employees.
Speaking to Campaign Middle East, Eng. Saeed Ghumran Al Remeithi, Group CEO, EMSTEEL, said, “The unveiling of our new brand identity and operating model marks a milestone in our evolution, a


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:brandingcarbon emissionsCreativesDigital Farmdigital innovationEmirates Steel ArkanEMSTEELEngineer Saeed Ghumran Al RemeithiGarage 366logoslow-carbon productsMamemoNet Zero by 2050RebrandSaeed Ghumran Al RemeithisustainabilityUAEWeber ShandwickWeber Shandwick MENA
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like