The Spin took a spin on the Dubai Metro and came across a poster for a voice and video calling app in the UAE that now permits payment transfers, as well. The ad creative, which is culturally relevant and reads perfectly well in its original Arabic text, has been unfortunately translated verbatim to English as “Like your best friend, you can always lean on it.”
Even looking past the obvious grammatical boo-boo, The Spin read that caption several times to find context. Did the ad mean to allude to the fact the service is trustworthy; that it’s voice over internet protocol (VoIP) video and audio calls don’t face bandwidth issues? Or that payments through the app are trustworthy? Or th
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:The Spin
