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The Spin: Offers that made us look twice

Every month, Campaign Middle East keeps receipts of the mishaps in the world of communications. Here are some wacky offers we noticed in May.

Offers

Spin Hamster

1. Elite umbrellas?

Offers

When we saw this headline about a new umbrella service for wealthy people, we were immediately
jealous.

Imagine someone walking around with you, holding an umbrella to shelter you from the sun and the odd heavy rainfall.

But on further reading, umbrella service refers here to a new business structure. It is not quite so exciting, and we are no longer jealous.

2. An offer we must refuse

Offers

We all love a bargain, right? Whether it’s dining out, buying a new phone, or saving a splurge on some new clothes, a bargain is always welcome.

But this ad offers an Asus laptop that had us scratching our heads. Being encouraged to take out a special deal for $400 when the normal price is $350 is unlikely to get many takers.

Fat fingers are probably to blame here, or someone with very poor maths. 

3. Creativity, crushed.

Apple’s ‘Crush’ ad for its new iPad Pro made headlines for all the wrong reasons.

The 68-second video featured a number of objects, such as musical instruments, paint, and computers, being slowly crushed into an iPad.


Read more Spins here


It caused a backlash online for being ‘destructive’ and prompted an apology from Apple. But the emoji ball being slowly squashed brought a smile to our faces. 

4. Portable meals take a new meeting

Offers

There are so many great products out there, but sadly, there is so little time (or money) to buy them all.

We just love this bumbag (or fanny pack, depending on where you are from) for food. This one offers what looks like macaroni cheese, a perfect treat when you are on the go.

There was a time when these simple hip accessories were good for your cash, keys, and maybe a pack of gum. But now it looks like you can keep a three-course meal in one. 

5.  Stressed, not refreshed

As the weather continues to heat up, soft drink sales start to soar.

This ad for Coke Zero might make you want to grab yourself an ice-cold bottle, especially with the promotion code ‘REFRESH.’

The only problem is that the model in the ad hardly looks like she is refreshed. Mouth open wide and an anxious look on her face; she looks like she is dying of thirst. 

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.