On-demand car services platform CAFU has chosen Amit Rawal as its new Chief Product and AI Officer.
Rawal, a former Stanford Fellow and AI professor at Stanford University, brings more than 20 years of experience in leading digital commerce businesses and developing AI-driven products and technology platforms across four continents. He has previously held leadership roles at top technology companies such as Apple, and worked with several innovative startups around the world.
Under his leadership, CAFU aims to elevate customer experience by integrating advanced technologies, driving innovation, and reinforcing its commitment to provide seamless on-demand vehicle services. He has been tasked with driving advancing connectivity and delivering next-generation solutions that redefine convenience for customers.
Rashid Al Ghurair, Founder and CEO, CAFU, said, “Under Amit’s leadership, we have already seen rapid success through CAFU CarPlay, which underscores his pioneering and visionary perspective. His deep expertise aligns perfectly with CAFU’s mission to deliver convenience on the move, while continuing to positively impact the communities we serve. I’m thrilled to welcome him on board and look forward to seeing how his leadership will drive future innovation and growth at CAFU.”
Within a few months of joining the brand, Amit has successfully led the launch of CAFU CarPlay, revolutionising the way customers interact with their vehicles. CAFU CarPlay enhances connectivity by offering a safer, more streamlined experience, allowing users to focus on the road while minimising distractions from their phones.
Available for all CAFU customers, the Apple CarPlay integration transforms the reordering experience by allowing customers to effortlessly schedule services directly from their vehicles.
It automatically routes them to the next available timeslot for their chosen parking location. Staying true to CAFU’s convenience promise, CAFU CarPlay strengthens CAFU’s connected ecosystem, continuing to provide innovative solutions that saves customers valuable time.
Commenting on his new role, Amit Rawal said, “As CAFU continues to redefine mobility through technology and delightful user experiences, I’m thrilled to join as the Chief Product and AI Officer. The launch of our Apple CarPlay integration is just the beginning of how we will simplify and deliver the ultimate convenience, embodying CAFU’s vision.”
“As we at CAFU plan to harness Gen AI and machine learning to transform how we all experience mobility services, I look forward to leading a talented team and initiatives that will deliver personalised, intuitive, and delightful user experiences, positioning us at the forefront of technological innovation and making a meaningful impact on our customers’ lives,” Rawal concluded.
