Puck and Monopoly team up for playful BTS campaign

Puck has teamed up with Hasbro’s Monopoly brand to launch a Back-to-School (BTS) campaign called “Win Every Moment Together!”

Created in collaboration with FP7 McCann, the campaign highlights how families can bond over playful negotiations, particularly during the back-to-school season, when routines and responsibilities are top of mind for both parents and children.

Ivan Bormaister, Creative Director at FP7McCann Dubai, shared insights into the campaign’s concept: “The idea behind the campaign stems from how today’s children, equipped with information, are like young negotiators, striking deals during everyday family moments.”

“The Puck x Monopoly initiative taps into this dynamic by turning routine family discussions into win-win moments, while also encouraging better habits and routines with a playful twist,” Bormaister added.

 

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As part of the campaign, Puck released a limited-edition packaging featuring the iconic Mr. Monopoly. Each pack featured a QR code offering shoppers a chance to win prizes, including vouchers, exclusive Monopoly: Puck edition board games, and the grand prize—free annual school fees.

The integration aimed to create opportunities for families to turn their everyday moments like breakfast and snack time into fun, interactive experiences.

The Puck x Monopoly campaign was rolled out across multiple platforms, including social media, e-commerce, and in-store activations.

 

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The campaign’s short social media films depict family members playfully negotiating in Monopoly style, bringing the theme of “winning every moment together” to life.

In addition to digital activations, consumers were treated to meet-and-greets with Mr. Monopoly, who were brought to life through CGI content and immersive 3D Out-of-Home (OOH) experiences that fully transport them into the Monopoly universe.

 

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Puck and Monopoly collaboration

Puck’s collaboration with Monopoly not only highlights playful negotiations but also allows the brand to extend beyond food, positioning itself as a creator of joyful family experiences.

While the two brands might seem like an unexpected pairing, they have one thing in common, they bring the family together around the dining table.

“At Puck, we strive to bring families together around the dinner table, so collaborating with Monopoly felt like a natural fit. Both brands play an important role in family traditions—Puck with its delicious meals and Monopoly with its playful bonding moments,” said, Natasha Mudgal, Regional Category Manager at Arla Foods, MENA.

The campaign aims to set Puck apart from competitors by emphasizing how it fosters fun and meaningful family moments around mealtimes.