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posted on Oct. 02, 2024 at 10:54 amOct 2, 2024

IV Crown Showdown campaign unveils Riyadh Season fight card

posted on Oct. 02, 2024 at 10:54 amOct 2, 2024

The IV Crown Showdown campaign blends CGI and choreographed live-action sequences to share the journey of undefeated boxers Artur Beterbiev and Dmitry Bivol who will face each other in the Riyadh Season opener.

https://www.youtube.com/watch?v=GQ4Jb7yXKQg

Saudi-based creative agency BigTime Creative Shop, in collaboration with Truffle Films, has put together a four-minute cinematic showdown titled IV Crown Showdown with Salomon Ligthelm in the director’s chair to promote an exciting fight card unveiled by His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority of Saudi (GEA).

The fight card’s main event is the highly anticipated clash between light heavyweight champions Artur Beterbiev and Dmitry Bivol, who are both currently undefeated in their respective careers.

To promote the fight, the BigTime Creative Shop and Truffle Films teams have taken a path of epic,

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Tags:Artur Beterbiev BigTime Creative Shop billboards digital banners Dmitry Bivol GEA General Entertainment Authority His Excellency Turki Alalshikh IV Crown Showdown Kingdom of Saudi Arabia KSA OOH outdoor banners Riyadh Season Salomon Ligthelm Saudi Arabia Saudi campaign Saudi focus SaudiFocus social media The Work Truffle Films visual storytelling

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.