Outreach, an integrated marketing and advertising solutions provider in the UAE, has launched its Star of the Nation LED billboard in Abu Dhabi.
The digital-out-of-home (DOOH) display boasts a 448 square metre LED canvas and aims to set a new benchmark for luxury advertising in the emirate.
Star of the Nation can be viewed by passersby on Abu Dhabi’s Corniche with a strategic location on the west face of Nation Towers Galleria, directly facing the St. Regis Beach and nestled among esteemed landmarks like the Emirates Palace – Mandarin Hotel, Qasr Al Watan, Etihad Towers and ADNOC Headquarters.
Outreach claims its new offering is a technological masterpiece that sets a new standard for DOOH advertising in the region.
Pierre Pereira, Chief Executive Officer, Outreach, said, “We think that it’s an amazing display at a fantastic location surpassing any other so far in the capital, that can finally showcase the world’s most luxurious brands to the crème-de-la-crème of Abu Dhabi. Our team is excited to build a legacy that will resonate for years to come.”
The screen features a 28 metres by 16 metres display, with a brightness of 12,500 nits. Outreach claims that this 10mm SMD LED is a meticulously engineered marvel.
With ‘every pixel curated to exude sophistication,’ Outreach said the Star of the Nation is ‘not just a screen, it’s a gateway to a world of luxury and refinement.’
According to the marketing and advertising provider, this latest DOOH offering in Abu Dhabi is an opportunity for brands to tell their story in the ‘most captivating light imaginable.’
