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Anup Oommen
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LEGO to ‘roll out’ of Formula 1 pits, F1 Paddock Club in 2025

Anup Oommen
posted on

The new, multi-year partnership between LEGO Group and Formula 1 will include products and experience to 'roll out of the pit', as well as fan zone activations and engaging content across LEGO Group’s digital platforms.

For the upcoming 75th anniversary of the FIA Formula 1 World Championship, the LEGO Group will have a presence at key races throughout the 2025 calendar, to bring play into the F1 Paddock like never before.

Fans should look out for the full partnership, including products, experiences and content to roll out of the pits in time for the 2025 FIA Formula 1 World Championship.

These experiences, fan zone activations, and engaging content across the LEGO Group’s digital platforms are part of The LEGO Group and Formula 1’s new, multi-year partnership to connect more fans of LEGO® building with the world of Formula 1, bringing together two passionate global fanbases.

Julia Goldin, Chief Product & Marketing Officer, the LEG


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Tags:Emily PrazerF1 PaddockFIA Formula 1 World ChampionshipFormula 1Julia GoldinLegoLEGO bricksLEGO experiencesLEGO GroupLEGO productspit lanerace track
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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