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YouTube offers new features for content creation

The streaming platform's event this September, Made on YouTube, included announcements of several updates to help creators make more engaging content.

Made on YouTube, the platform’s flagship event, came with a catalogue of new features for its 2024 edition.

On 18 September, YouTube had hosted its annual Made on YouTube event. This year, the free streaming platform announced several new offerings in an effort to support the platform’s creators and audiences.

Among the platform’s various updates, the region can expect to see new features on YouTube that include an AI-powered ‘brainstorming buddy,’ ‘Community’ instead of the comments section, and a new strategy to support the monetisation of creators’ content through television.

The new features were incorporat


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.