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posted on Sep. 23, 2024 at 9:45 amSep 23, 2024

BackLite lights a candle on 15 screens for International Peace Day

posted on Sep. 23, 2024 at 9:45 amSep 23, 2024

The burning candle creative — which included no words, no logos, and no political affiliations — was part of a worldwide initiative, which spanned more than 40 cities and more than 15,000 screens across the globe.

BackLite Media lit up 15 digital screens across Dubai with the universal symbol of peace — a single candle — in solidarity with the Essays for Peace global campaign, which marked International Peace Day on Saturday, 21 September.

The burning candle creative — which included no words, no logos, and no political affiliations — was part of a worldwide initiative, which spanned more than 40 cities and more than 15,000 screens across the globe.

Speaking to Campaign Middle East, James Bicknell, CEO, BackLite Media, said, “We are humbled to have taken part in the Essays for Peace initiative to commemorate UN International Peace Day by illuminating digital screens across Dubai, includi

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Tags:Backlite BackLite Media burning candle Digital out-of-home DOOH Essays for Peace International Peace Day James Bicknell OOH Out-of-home

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.