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Anup Oommen
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Publicis Groupe builds commerce marketing with Mars United acquisition

Anup Oommen
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Publicis Groupe will be able to harness the collective benefits of Epsilon’s first-person identity data, Mars United’s proprietary data on shopping behaviour, Profitero's insights into e-commerce sales and ops, and Mars United's experience in retail, including media, marketing, merchandising and operations.

From left, Rob Rivenburgh, Global CEO of Mars United, and Arthur Sadoun, Publicis Groupe CEO

Publicis Groupe has acquired independent commerce marketing company Mars United Commerce for an undisclosed amount, with the aim of leveraging Mars’ proprietary technology and solutions to further scale and supercharge Publicis’ existing commerce capabilities.

Winning in commerce, by changing shopper behaviour to drive business results, is increasingly a core element of marketeers’ winning strategies. But activating in commerce has become increasingly complex, as brands must navigate a fragmented array of channels, media, t


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Tags:Arthur Sadounbrand growthbrandsCommercecommerce capabilitiesConnected TVcreatorsCTVEcommerce.Epsilonfirst-party datamarketingMars UnitedmediamerchandisingoperationsProfiteropropreitary technologyPublicis Grouperetailretail experienceRob RivenburghSalesshoppersshopping behaviour
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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