Power League Gaming, the MENA region’s leading full-service gaming and esports agency, has announced its latest account win with HUAWEI AppGallery taking on the role of event and production management partner for the AppGallery Gamers Cup x Yalla Ludo Tournament in Egypt.
Held on 6 September at the Westin Cairo Golf Resort and co-sponsored by the Egypt Tourism Authority (ETA) and the Egyptian Esports Federation (EEF), the tournament is a joint initiative between AppGallery—HUAWEI’s official app distribution platform—and Yalla Ludo, the region’s leading mobile board game app.
Featuring fierce competition among 32 players and a total prize pool of $20,000 awarded to the top winners, the event aims to enhance Yalla Ludo’s presence within HUAWEI AppGallery’s app ecosystem.
This collaboration aimed to mark a significant milestone in Power League Gaming’s previously long-standing partnership with HUAWEI AppGallery. The renewed partnership was secured in an effort to reflect the gaming agency’s commitment to promoting the AppGallery Gamers Cup (AGC).
Power League Gaming said it was exclusively chosen for this project over competitors from Egypt and the UAE, highlighting the agency’s expertise in the region and its ability to deliver world-class event management solutions tailored to the evolving needs of the gaming industry.
Celebrating the collaboration, Mathew Pickering, CEO of Power League Gaming, said: “We’re thrilled to join forces with HUAWEI AppGallery once again for the AGC x Yalla Ludo tournament.”
“This partnership is more than just an event; it’s a chance for us to push the boundaries of what’s possible in gaming in the MENA region. At Power League Gaming, we’re committed to crafting an unforgettable experience that not only engages participants and viewers but also sets a new standard for event excellence. The tournament turned out a resounding success, enhancing HUAWEI AppGallery’s brand presence and deepening our connection with the gaming community,” said Pickering.
As the chosen event and production management partner, Power League Gamings said it delivered a comprehensive range of services to ensure a seamless and engaging tournament experience.
These services included venue build and design, 3D renders and mock-ups, complete venue audio-visual setup (AV)-LED screens, technical support, complete branding production, all creative design elements and a full broadcast and esports solution, including broadcast asset designs and implementation. Power League Gaming also said it managed staffing and technical expertise to deliver a flawless event.
The AppGallery Gamers Cup x Yalla Ludo Tournament was not only a celebration of the collaboration between the two brands but also highlighted the growing influence of mobile gaming in the region. With the MENA region’s gaming market value expected to reach $10 billion by 2027, fueled by the growing number of gamers and the rising popularity of mobile games, the tournament was perfectly positioned to capture the vibrancy of the region’s gaming scene.
Through this partnership with HUAWEI AppGallery, Power League Gaming said it has delivered a premier gaming event, captivating audiences and further establishing its presence in the competitive gaming market.
