Platformance.io, a regional adtech provider in the region, has announced the appointment of Hamza Madi as the group’s general manager for emerging markets and solutions.
As part of his new role, Madi will lead the commercial growth of the group across the emerging markets, reporting directly to Waseem Afzal, Founder & CEO of Platformance.
His duties will include overseeing market acceleration in emerging markets including the Lower Gulf, Levant, and North African regions and P&L responsibilities. He will also lead the rollout of the group’s soon-to-launch retail media offering.
Madi will also support the business development teams of Platformance with key accounts throughout the group’s diversified portfolio of ad products to grow revenue and achieve results.
Madi brings more than 15 years of experience in the region, having worked at media agencies such as UM MENAT, Hearts & Science ME, Initiative ME and OMD KSA.
“After +13 years in the media agency world, I’m thrilled to join Platformance, the platform that’s bound to step change how brands connect with consumers in a fully accountable model and contribute to a leadership team that brings a wealth of knowledge and expertise, all while maintaining a shared commitment to positive energy and authenticity,” added Afzal. “I am deeply inspired by Waseem as a business leader and his compelling vision for success’.’
”With his vast experience and invaluable proven track record of success, we’re excited to welcome Hamza Madi to the Platformance rocketship as we seek to transform the Adtech Landscape in MENA,” said, Waseem Afzal, CEO of Platformance.
“Naming Hamza for his role is not just a new chapter, this is a whole new book we are writing for the MENA region,” added Afzal.
The adtech group also recently announced the named TikTok’s former head of trading partnerships Hassan Shoker as its group chief commercial officer.
Platformance.io is a media and adtech platform that helps brands connect with customers using a pay-per-outcome model.
