Marketing, communications, and transformation network Publicis Groupe Middle East has partnered with Columbus Digital, an AI-powered executive leadership strategy execution platform and consultancy, to deliver a consultative, strategy-led approach enhanced by AI insights to drive business and marketing transformation.
Addressing a critical challenge faced by many organisations – executing large-scale strategies and meeting performance goals amidst transparency and alignment issues – this partnership leverages Columbus Digital’s smart platform. The collaboration is set to elevate clients’ transformation agendas and enhance organisational performance, efficiency, and business agility.
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said, “Our partnership with Columbus Digital marks another bold step towards our AI agenda, which includes diversifying our capabilities to unlock new transformation opportunities. Combining Publicis’ marketing and business transformation expertise with Columbus Digital’s advanced AI platform enables us to offer clients a powerful offering to drive exceptional business performance.”
Clients will benefit from a solution that ensures sustainable returns, value generation, and revenue optimisation through measurable impact, continuous support, and AI-driven insights to improve executive leadership decision making.
90 per cent of business strategies fail due to poor execution, and execution is dependent upon a million things coming in alignment (People, technology, data): Harvard Business Review.
Only 2 percent of leaders are confident their organisation will achieve 80 per cent to 100 per cent of its strategic objectives: Bridges Business Consultancy
A survey by PwC found that 61 per cent of executives say their companies struggle to bridge the gap between strategy development and execution: PwC
Only 13 percent of companies have a formal framework to align strategy with execution: Palladium Group
By integrating Columbus Digital’s platform with Digitas and Publicis Sapient’s marketing and business transformation solutions, this collaboration opens new areas of value creation, delivering clear ROI for each investment.
Kat Gref, Managing Director, Columbus Digital, said, “This partnership marks a pivotal moment as Columbus Digital and Publicis Groupe Middle East unite to redefine the landscape of business performance. Our collaboration is fuelled by the convergence of game-changing AI capabilities and deep industry expertise, setting a new benchmark for strategy execution and business transformation. We are excited to integrate our AI-powered strategy execution platform with Publicis’s transformation expertise, enabling organisations to achieve their ambitious goals with precision and agility.”
Designed to empower C-suite executives – including CMOs who seek to measure their marketing ecosystem, CEOs aiming to scale strategies across their organisations, and board members needing enhanced visibility –Publicis Groupe Middle East and Columbus Digital have developed this consultancy-led solution backed by AI-driven technology.
By leveraging insights from Columbus Digital’s smart platform combined with Publicis’ expertise in transformation, organisations are equipped with the tools necessary to execute and deliver on their strategy and broader business vision.
