On 18 September, 2024, in Dubai, PHD MENA will host BrainScape, an invite-only thought leadership conference that will aim to explore what lies ahead for marketers and artificial intelligence (AI).
The conference arrives on the heels of one conclusion: AI is not a fad and is here to stay.
This year, the focus will be on marketing professionals, as AI stands to radically transform the way marketing is practiced.
Marketing, media, and advertising professionals attending the conference will hear that the future, rather than dystopian, holds exciting opportunities. However, in order to actualise these, both individuals and organisations must be prepared to seize them.
The event will aim to outline the barriers to overcome, the necessary changes, and the strategies required to harness AI’s potential effectively.
To discuss the subject and prepare the audience for their next phase of development, PHD MENA has assembled an impressive lineup of speakers, each offering a different perspective on the vast and complex topic of AI.
Mark Holden, PHD’s Worldwide Chief Strategy Officer, will unveil the findings of an exclusive global survey exploring marketers’ understanding and perspectives on AI and its implications for the industry’s future, particularly in terms of talent and skills.
Dr Alex Connock, Senior Fellow at Oxford University’s Saïd Business School, author and entrepreneur, will examine how AI is set to revolutionise the creative economy. He will also provide insights on how industry professionals can adapt and thrive in this new landscape where AI acts as both a tool and a collaborator.
Social scientist, author, board member, and entrepreneur, Léa Steinacker will explore how humans and machines collaborate, looking at where this partnership is going and what it means for creativity. She will also reveal new trends in human-machine collaboration and how they can lead to more innovative and dynamic creative work in the future.
A panel of marketing practitioners will discuss the steps they’re taking to prepare the work, the workforce and the workplace for a world with AI.
“At PHD, we have long relied on technology, starting with neuroplanning, to go beyond what we ever thought possible, both in business and talent terms,” said Dan Shepherd, Co-Managing Director of PHD MENA.
Shepherd relates this to the marketing industry and how the tool of AI can increase performance for agencies and clients alike.
“This year, as we deploy AI solutions and sharpen our knowledge and expertise with Ascension, our generative publication on AI, BrainScape will explore what this means for talent, their roles, performance, opportunities and development.
The aim is to set everyone on their optimal course and consider AI as an ally rather than a foe. These are exciting times for talent because the opportunities are endless and the sky is truly the limit,” concluded Shepherd.
