posted on Sep. 11, 2024 at 12:49 pmSep 12, 2024

PHD’s BrainScape to focus on human-machine collaboration

posted on Sep. 11, 2024 at 12:49 pmSep 12, 2024

The upcoming BrainScape event aims to bridge the gap between collaborating with AI to boost performance and efficiency of marketers in the region.

BrainScape: A thought-leadership conference on human-machine collaboration.

On 18 September, 2024, in Dubai, PHD MENA will host BrainScape, an invite-only thought leadership conference that will aim to explore what lies ahead for marketers and artificial intelligence (AI).
The conference arrives on the heels of one conclusion: AI is not a fad and is here to stay.
This year, the focus will be on marketing professionals, as AI stands to radically transform the way marketing is practiced.
Marketing, media, and advertising professionals attending the conference will hear that the future, rather than dystopian, holds e

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Tags:Brainscape Dr Alex Connock Léa Steinacker Mark Holden PHD MENA

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.